BRIEF:

To create a label for AppleBee Elixir.

BACKGROUND:

Coral Tree Organics was looking to export an Apple Cider Vinegar and Honey Elixir to Asia and required a label design to do this. The brief was to create a design that reflected the purity of the product inside. The resulting design was printed on a transparent self adhesive label allowing the product to speak for itself. The design was fresh and vibrant, reflecting the health benefits of the elixir. It translated well to being printed on the supporting T-shirt design collateral.

OUR PART:

Visual ID, Packaging, Label Design