To create a logo and business card for flower grower Fleurasian.


Diana had been growing Dahlias as a hobby and selling them from her gate for a few seasons. She decided she needed to take the next step and elevate her business presence to meet the demand of professionals that were seeking her blooms out. She provides high quality, beautiful and lasting fresh-cut flowers, mainly dahlias, to a diverse target market and prices them appropriately. She wanted a logo that spoke of the hands on aspect of her business but also reflected the quality of her blooms. With an ever growing following on her Fleurasian Instagram account it seemed logical to use the name for her business too. Beautiful hand-crafted and styled typography for her logo was used to reflect the nature of her business while still appealing to the wide range of buyers who were seeking her out. The simple logo is effective across a range of collateral and mediums and worked well with photographs of her beautiful flowers.


Visual ID, Brand Application