To create a brand and visual identity for photographer Florence Charvin.


Florence Charvin approached me to develop a brand identity for her business Fotographie by Florence CharvinTo take her business to the next level she needed to invest in a new brand identity. What had started as a hobby was now a full-time job and to be taken seriously she required a professional look that would appeal to both corporate and wedding clients. The interlocking letter F's create an organic shape of connecting hands and evoke the extra care and attention she pays not only to her final photos but her clients too. The logo also works as a stamp and a watermark on her photographs. The colours of gold and nude pink are both professional and feminine yet neutral enough not to compete with her photographs on her website.


Visual ID, Brand Application