BRIEF:

To rebrand and redesign Susanna Todd Flowers and create an online presence.

BACKGROUND:

Susanna had known for a little while that if she wanted to take Susanna Todd Flowers to the next level, she needed to invest in a new brand identity and internet presence. Her new brand identity had to appeal to both corporate and wedding clients. She wanted it to be simple, fresh and stylish. The logo was created using the letter S to create the vase and the letter T for the stem of the flower. The colour palette of coral and grey is professional yet feminine and does not compete for attention with her flower arrangements. The visual ID also included embroidered aprons and stickers.

Her website is clean, modern and functional, allowing her flower designs to be the heroes. To view her website please go to www.susannatoddflowers.co.nz . All design and copy by Sonya McKeefry.

OUR PART:

Brand Development, Visual ID: Website Design and Copy