Working with Sonya on the Telegraph Hill brand refresh was a delight. Sonya put serious thought into understanding the brief and the requirements that needed to me met. Her systemised approach meant we were able to roll out the new brand design efficiently and quickly, with good communication between Sonya myself and our labelling company. She took ownership of delivering the work to schedule, clearly her experience in her work is vast, resulting in a no surprises process.

I’m very happy with the result, we were able to retain our on shelf brand recognition as product labels changed, this meant we kept existing customers with us for the change and brought on new customers with the improvements.

I totally recommend Sonya and Fresh Designs for graphic design and branding work.

— Geoff Crawford

Sonya from Fresh Designs is a fabulous creative and incredibly easy to work with because she takes the time to get to know her clients before presenting her design concepts professionally and across different mediums and contexts. She was absolutely the right person for our business rebrand five years ago. By understanding our thoughts, her final revisions really pulled together our brand values. Her clear and intuitive knowledge of who we are, and what we wanted, was demonstrated in her ideas and presentation.  Sonya adds authenticity and a deeply personal touch to her creative ideas. 

 We were fortunate enough to have Sonya create a uniquely, vintage rebrand for us which is also modern and timeless. As a well-established business in the Hawkes Bay we wanted to enhance our customer base whilst keeping current and loyal customers happy – regular feedback from our customers of our rebrand has confirmed these attributes for us. Today, Sonya continues to develop our labels for our New Product Development in Food Manufacturing, and we are delighted with every iteration. 

 Sonya has also created a brand-new logo for our second business, in Accommodation, which has a retro, art deco quality, making it relevant to our local environment and boutique offering.  Thanks to her both of our brands are stylish, timeless, fresh, and meet our objectives. Her work is innovative, accomplished and on time and she continues to provide us with excellent results every time we engage her. Working with her is like working with a dear friend, she is friendly, open and takes the time to hear you thus ensuring the creative is right from the start, with very few tweaks, saving both time and money for her clients. 

-Tracy Day